The Bay of Plenty was named by Captain James Cook, when he circumnavigated New Zealand in the Endeavour in 1769-70, in recognition of the regions abundant natural resources. 

With a history of producing some of New Zealand's finest food and horticultural produce, the Bay of Plenty sports a flourishing food sector.  Local food companies are at the forefront of New Zealand's drive to deliver sustainable meal solutions to world markets - many are leading the way with advanced technology, industry co-operation and export initiatives.

Food Bay of Plenty was established in 1998 to stimulate commercial opportunities and contribute experience and expertise to the development of a food rich region.  Alongside the commercial benefits of being a Food Bay of Plenty member, the association has a 'can-do' attitude with an emphasis on fun, vibrancy and enjoying the company of others' passionate about the Bay of Plenty food sector. 

Join Food Bay of Plenty today to enhance your networks, capabilities and business opportunities in the Bay of Plenty.

Food Bay of Plenty Objectives

To meet the needs of the region's food sector by:

  1. Creating commercial opportunities amongst members and sponsors.
  2. Developing industry networks and opportunities for learning.
  3. Raising the profile of the Bay of Plenty as a food rich region.
  4. Creating greater profile for members and sponsors.
  5. Keeping members informed about food sector initiatives.
  6. Facilitating collaborative training, staff recruitment and product innovation.
  7. Promoting the diversity of exciting and rewarding careers in the food sector.
  8. Linking members with other areas of the food industry, including tertiary providers and local/central government.
  9. Ensuring the Bay of Plenty food sector is a significant and sustainable economic contributor within the community, continuing to prosper and grow.